The approach to the application design was to create a visually rich interface that is easy to navigate and interact with at any age. Using large, high-quality imagery throughout the application my secondary goal was to create an emotional connection to the wildlife found on the zoo’s grounds. Breaking the content up into 2 easy to understand navigation paths of finding information by either geo-location or species the application wouldn’t only focus on the animals at the zoo, but also make heros of the environment and locations.
The long term vision of this experience would be to enhance the experience with more robust way finding features, personalization, and immersive interactive activities. In addition to enhanced features, it is my goal to create a scalable framework with easy to use CMS system to allow any zoo to implement a digital presence and ultimately replace or suppliment the physical information plaques found in zoos worldwide.