Improving the Zoo experience through Technology
This project was created as part of Ratio Interactive's Windows 8 competition and was selected as the grand prize winner from over 50 submissions world wide.
The Woodland Park Zoo companion is an app proposal to provide an enhanced zoo experience. The primary goal of this application is to aid visitors in plotting their journey through the property and providing in-depth interactive education focused on the animals and locations on exhibit.
The approach to the application design was to create a visually rich interface that is easy to navigate and interact with at any age. Using large, high-quality imagery throughout the application my secondary goal was to create an emotional connection to the wildlife found on the zoo’s grounds. Breaking the content up into 2 easy to understand navigation paths of finding information by either geo-location or species the application wouldn’t only focus on the animals at the zoo, but also make a hero of the environment and locations.
The approach to the application design was to create a visually rich interface that is easy to navigate and interact with at any age. Using large, high-quality imagery throughout the application my secondary goal was to create an emotional connection to the wildlife found on the zoo’s grounds. Breaking the content up into 2 easy to understand navigation paths of finding information by either geo-location or species the application wouldn’t only focus on the animals at the zoo, but also make a hero of the environment and locations.
